Marketing Videos – Top 5 Benefits and Uses
Internet speeds are getting better and better while online videos increase in popularity at unprecedented rates. Even ordinary smartphones now have video cameras with pro features! So what’s going on behind all these?
For starters, marketing videos are so easy to make nowadays. All you need is a smartphone and you can start shooting and editing! Videos are also a highly personal medium. You can build and nurture a more personal relationship with your audience – plus more social media likes and shares – than if you relied mainly on text. With marketing videos, you can express so much more in way less time – far more than with words alone.
When it comes to marketing videos, below are the best uses and benefits you can expect from it for your business:
Using videos, you can tackle those frequently asked questions on your website. Your customers will like this a lot more than having to read blocks of text.
When it comes to making an emotional connection with your customers, there’s nothing quite like connecting your brand to a human face. A lot of companies have seen their customer satisfaction rates go up once they shifted to video chats.
More Social Media Engagement
As we have said earlier, videos usually get more likes and shares on social media as opposed to completely text posts. This is clearly a superb way of making noise for your brand, especially now in the digital generation where we belong.
There’s no doubt in the world that consumers all agree on video how-to’s being more effective than instructions made of purely text. You can tell people what to do, but when you show them, it just makes the process a thousand times more efficient.
A video testimonial sure makes it more credible compared to a written one. People know it’s a real live person giving a piece of their mind. Video testimonials have become very popular among online marketers these days.
Wider Audience Reach
There are no less than 4 billion page views on YouTube, and that’s every single day – not to mention the engaged audience. Next to Google, it’s the biggest search engine today, and people troop there for so many different reasons that include knowing more about a certain product or service they’re interested in. This makes it perfect for marketing videos.
Increased Email Open Rates
Your opt-in email mailing list is one of the best things you can have in the digital world. But even more than that, you have to look for ways to increase engagement and get better email open rates. Videos sent through emails are some of the best and proven methods of pulling up those rates.
Higher Conversion Rate
Lastly, a video on a landing page has a reputation for increasing conversion rates – the ultimate goal of every business out there – and this is backed by statistics.
Attributed by: my blog